Why Social Media Image Dimensions Matter for Your Business

Let’s face it, when scrolling through social media the visual face of your brand is often the first thing your audience sees and quite possibly the only thing they will remember. Whether it’s your businesses’ Facebook profile picture or an Instagram post, images have the power to boost engagement. It’s simple, photos that are cut off or distorted due improper size dimensions make a businesses’ social media page and thus the business itself appear unprofessional.

To help you out, we’ve put together a social media image dimension cheat sheet including three of the top sites for businesses:


• Business Facebook profile picture: 180 x 180  at least (Your profile picture is a potential customer or clients first impression of your brand)
• Facebook cover photo: 828 x 315 (anything less than this will appear stretched)
• A shared image on Facebook: 1200 x 630
• An event image: 1920 x 108


• Instagram Profile Picture:110 x 110
• Square image in feed:1080 x 1080
• Landscape image in feed: 1080 x 566
• Portrait image in feed: 1080 x 1350


• Profile photo: 400 x 400 (Square Image)
• Header photo: 1500 x 500
• Posted photos: 440 x 220 (the minimum to appear expanded)


• Profile Photo: 400 x 400 
• Hero Image: 974 x 330 Minimum
• Business Banner Image: 646 x 220 Minimum (This image appears when someone visits your brand or businesses’ page and gives you the opportunity to upload an eye-catching photo)
• Square Logo: 60 x 60 resized to fit (The brand image that comes up when your company is searched for)

A strong social media presence is more important than ever in this ever-progressing digital world. Whether you think it is trivial or not, improving the look of your business or brands profile is crucial to optimizing the amount of people who click on your page or remember your brand in general, we are visual creatures after all.