Social Media Marketing

Paid & Organic Advertising: How they work together!

One of the biggest questions we are asked as a Marketing Agency is “do advertisements work, will I get a million followers, how do they work, what can I see?” The list could go on and we are here to let you know that yes, advertising on your social media pages is important, but so […]

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GDP-Arghhh!

You Better LAWYER UP! Just kidding. But we are hoping you won’t have to after we help you get to know the new European Union GDPR regulation, in effect as of today, May 25th, 2018. So, what’s with this European General Data Protection Regulation (or, GDPR)? And how does it affect the average Canadian business […]

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The Simple Guide to Spring Clean Your Website

It’s officially Spring! With this time of year comes an inexplicable desire to start cleaning up, clearing out, and starting fresh. Why limit that to just the real world? Now is the perfect time to Spring clean your own online presence and make sure it is refreshed, updated, and fully optimized so you can keep doing […]

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What is Social about SEO?

Online Marketing

One of the strategies to obtaining a well ranked website is combining your SEO and Social Media Marketing and for awhile now I’ve been encouraging my clients to combine their SEO and Social Media marketing strategies. I know, this is not a huge trade secret and not exact a blueprint for success but as the web changes we need to be flexible and agile enough in our online marketing to react quickly and efficiently.

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How the new Facebook changes may affect you

Social Media Team

With recent changes to Facebook Advertising, companies relying on shares and likes for boosting their content are being penalized. The main idea of this change is to create more meaningful content. Facebook has stated it will use stricter demotions on pages that ignore its reprisals and continue to post engagement bait.

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Facebook News Feed Changes: What Does This Mean For You?

Online Marketing

The new Facebook algorithm update prioritizes content and posts from friends and family members over company organization posts. This means that content generated by companies will shrink on your News Feed, and content generated and shared/discussed by friends and family will be on the rise. To summarize, content that generates interaction (i.e. comments) will be more visible on your News Feed over posts that only generate reactions (i.e. likes).

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Popular Trends in Digital Marketing

Social Media Trends 2018

It can be difficult for the average business to keep up with marketing and digital media trends. As your marketing & social media experts, we thought we’d share a list of the top trends in the past year, and what will continue to trend into the New Year. As these trends continually change, the way […]

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Social Media Image Dimensions: A Sequel

The impact that social media images have for engagement such as likes and clicks is resounding. However, if your posts don’t use the correct size dimensions all is as good as lost.

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Why Your Business Needs A Social Media Manager

Brianna Green

Why Your Business Needs A Social Media Manager. An Interview with our very own Social Boss, Brianna Green.

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Social Media Fatigue

social media fatigue

Social Media Fatigue (Yes, it’s a thing – No, it’s not life threatening) There is no denying that social media can be unpredictable if you’re not sure what you’re doing. It’s a battlefield out there, and by “out there” I mean the world of internet marketing. One day you can be on top of the […]

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