Search Engine Optimization

How Search Engine Optimization Helps a Business Grow

Search Engine Optimization (SEO) covers various aspects of the digital marketing realm. SEO is the optimization of any and all subject matter on your website with the use of relevant and keyword-rich content. The objective of this exercise is to add to the visibility of your website and ensure that it gets the highest ranking in search engines. Adding keywords and phrases that are business specific is what will give your company the push it needs. It is also very important that the content be optimized for people who actually use the search engines and not simply for the search engines themselves.

The Dynamism of the Process

There is nothing stagnant about Search Engine Optimization. Algorithms on search engines are constantly changing, meaning so to does your effective SEO strategies. Adopting a dynamic approach towards optimization is the key to success, especially when it comes to the following:

  • Using Anchor Text – There was a time when web pages used to be choc-a-bloc with keywords, but that is not the case any longer. Placing anchor texts instead of the keywords is a good way of attracting traffic to your site.
  • Different Methods – Most websites only rely on Google traffic but that rule underwent a change in 2013. Today, social media plays a very important role in the manner in which brand positioning takes place and adopting correct SEO strategies will ensure that you have a strong & relevant presence on social media as well.
  • Link Building – Effective SEO is also about building quality links. Google always evaluates all the incoming backlinks. Similarly, it determines the standard of all the outgoing backlinks. Using quality link-building ensures Google recognizes your site as a well-ranked one. At the end of the day, it is crucial to have high-quality content that people find relevant and useful.

 

Attracting the Most Traffic

Using appropriate Search Engine Optimization methods will help attract traffic to your site and will add to the profitability of your business. Good content ensures that your visitors will stay on your website for a greater length of time and this too goes a long way in adding to rankings. When creating a strategy for your website  there are several other dos and don’ts of SEO that also have to be taken into consideration.

Citation Building

Citations are mentions of your business anywhere on the web, with or without a link. Citations can come in various forms, including (but not limited to) the following:

  • Company name
  • Company name & phone number
  • Company name, phone number, & address
  • Company name, phone number, address, & link

Of course, the ideal situation is to get complete citations in every context. Complete citations include the company name, phone number, and address, while all other citations are often referred to as partial citations.

Links, reviews and citations are three of the primary factors that Google uses when deciding on the ranking order of businesses in their local search results. Online citations directly affect search results on mobile devices as well as localized searches, for example when someone searches “Web Design Victoria BC”.

  • Choose your plan

  • Code Optimization
  • Content Opptimization
  • Competitor Analysis
  • Content Generation
  • Search Terms
  • Results & Site Performance Monitoring
  • Link Building
  • Monthly Performance Report
  • Maintenance

  • $450
    per month

  • 1 per month
  • 5
  • Small Business

  • $650
    per month

  • 2 per month
  • 10
  • Taking over the world!

  • $1250
    per month

  • 4 per month
  • 20

At Seriously Creative, we want to make sure your business rockets off in the right direction. Internet search terms have different levels of competition, so in order to account for that, we provide packages that will work for your specific needs. Our three packages present different prices that are offered based on our evaluation of your business’s competitive market.

In order for you to feel comfortable and have the opportunity to alter your requirements when needed, we prefer to work with our SEO clients on a month-to-month basis. However, all prices are based on a six month agreement to start in order to allow the changes to be fully reflected in the results.

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