The way that your product looks and is presented is the final piece of marketing in your customers journey. Once they have it in their hand it’s decision time. Packaging is also an important part of your brand. Are you slick and modern like Apple’s iPhone packaging or more sustainable aware like Alter Eco’s compostable wrappers? Your packaging can be the execution of your brands values so choose wisely 🙂
Product packaging can range from the literal packaging that holds the product such as bottle or sleeve design to such things as boxes, labels and bags.