How the new Facebook changes may affect you

Social Media Team
Posted by on Monday, February 19th, 2018 in Social Media Marketing

With recent changes to Facebook Advertising, companies relying on shares and likes for boosting their content are being penalized. The main idea of this change is to create more meaningful content. Facebook has stated it will use stricter demotions on pages that ignore its reprisals and continue to post engagement bait.

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Digital Privacy in 2018: What You Should Know

Digital Privacy
Posted by on Friday, January 26th, 2018 in Web Hosting

Digital Privacy, understanding the basic principles of PIPEDA and PIPA. Is your data safe? Unless you are keeping it on a 100% Canadian Hosting Solution it might not be. Digital privacy affects your social media and digital marketing strategy. Stay #PrivacyAware!

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Facebook News Feed Changes: What Does This Mean For You?

Online Marketing
Posted by on Wednesday, January 17th, 2018 in Social Media Marketing

The new Facebook algorithm update prioritizes content and posts from friends and family members over company organization posts. This means that content generated by companies will shrink on your News Feed, and content generated and shared/discussed by friends and family will be on the rise. To summarize, content that generates interaction (i.e. comments) will be more visible on your News Feed over posts that only generate reactions (i.e. likes).

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Popular Trends in Digital Marketing

Social Media Trends 2018
Posted by on Wednesday, November 29th, 2017 in Social Media Marketing

It can be difficult for the average business to keep up with marketing and digital media trends. As your marketing & social media experts, we thought we’d share a list of the top trends in the past year, and what will continue to trend into the New Year. As these trends continually change, the way […]

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