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Investing in You & Your Business
Let’s talk about investing in YOU. Do you ever opt for a warranty for a device or service where you think something may or may not go wrong in the future? We’re so quick to make these investments, no...
SSL Certificates
You may be wondering what is a Secure Sockets Layer, SSL, and do you really need one? The answer is yes! Why is it important? Secure Sockets Layer secure the data transmitted over the internet between...
What is WordPress?
There are many benefits to using WordPress, one of them being its versatility.You can use it to build any kind of website from something as simple as a blog, to a complex, full-featured business website. The WordPress system is fairly user-friendly. You don’t need to know a lot of coding in order to use it.
What is Social about SEO?
One of the strategies to obtaining a well ranked website is combining your SEO and Social Media Marketing and for awhile now I’ve been encouraging my clients to combine their SEO and Social Media marketing strategies. I know, this is not a huge trade secret and not exact a blueprint for success but as the web changes we need to be flexible and agile enough in our online marketing to react quickly and efficiently.
Celebrating International Women’s Day
March 8th, 2018 marks this year’s International Women’s Day. So what does this day really mean? We believe it is a day to celebrate women, recognize their achievements, and acknowledge the challenges they face. Feminism, in our minds, is the quest for equality. Equality for women, men, and all gender identities.
How the new Facebook changes may affect you
With recent changes to Facebook Advertising, companies relying on shares and likes for boosting their content are being penalized. The main idea of this change is to create more meaningful content. Facebook has stated it will use stricter demotions on pages that ignore its reprisals and continue to post engagement bait.
Digital Privacy in 2018: What You Should Know
Digital Privacy, understanding the basic principles of PIPEDA and PIPA. Is your data safe? Unless you are keeping it on a 100% Canadian Hosting Solution it might not be. Digital privacy affects your social media and digital marketing strategy. Stay #PrivacyAware!
Facebook News Feed Changes: What Does This Mean For You?
The new Facebook algorithm update prioritizes content and posts from friends and family members over company organization posts. This means that content generated by companies will shrink on your News Feed, and content generated and shared/discussed by friends and family will be on the rise. To summarize, content that generates interaction (i.e. comments) will be more visible on your News Feed over posts that only generate reactions (i.e. likes).
Popular Trends in Digital Marketing
It can be difficult for the average business to keep up with marketing and digital media trends. As your marketing & social media experts, we thought we’d share a list of the top trends in the past...