How the new Facebook changes may affect you

Posted by on Monday, February 19th, 2018 in News

Once again, Mark Zuckerberg has shaken up the Facebook world by altering algorithms to promote more personal content rather than news. The new algorithms also aim to turn Facebook into a “video-first” platform, where video content that is engaging will be prioritized over motionless content. When ads on Facebook are made or posts on a […]

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Digital Privacy in 2018: What You Should Know

Posted by on Friday, January 26th, 2018 in News

Digital Privacy in 2018: What You Should Know To celebrate International Data Privacy Day, we thought it would be useful to discuss the important facts of digital privacy in Canada, and how it affects your social media and digital marketing strategy. The way you treat your clients’ personal information is crucial. Stay #PrivacyAware and share […]

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Facebook News Feed Changes: What Does This Mean For You?

Posted by on Wednesday, January 17th, 2018 in News

The new Facebook algorithm update prioritizes content and posts from friends and family members over company organization posts. This means that content generated by companies will shrink on your News Feed, and content generated and shared/discussed by friends and family will be on the rise. To summarize, content that generates interaction (i.e. comments) will be […]

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Popular Trends in Digital Marketing

Social Media Trends 2018
Posted by on Wednesday, November 29th, 2017 in News

It can be difficult for the average business to keep up with marketing and digital media trends. As your marketing & social media experts, we thought we’d share a list of the top trends in the past year, and what will continue to trend into the New Year. As these trends continually change, the way […]

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