Online Marketing for Small Business – 101

This will be the first installment in a series of articles we are calling “Online Marketing for Small Business“.

Most people know that in today’s market a web presence is a necessity and good web presence can make or break a new business. I’ve compiled a list of sites to register your business with & actions you can take to make sure you start off in the right direction and get your business set up online to succeed.

First things first, as you make your way through this list and start setting things up keep a master sheet of links, usernames and passwords. This will save your web developer or online marketer a lot of grief and billable hours trying to track down your information. Assuming you have a domain name and web hosting you should also include the details of those accounts on this “Master Sheet”.

  • Google+ – everyone has an opinion on Google+ but the bottom line is you will need an account at some point so if you don’t have one then you should get one. Log in then visit “Pages” to create your business page.
  • Google Webmaster Tools – this is fairly easy to set up however you will need access to your website or Content Management System dashboard so you can add some code to link the site to your account.
  • Google My Business – this is also fairly easy to set up, you will need access to a phone .
  • Google Analytics – you will need access to your website for this or again access to the CMS of your site so you can add some code to link the site to your account.
  • Google Authorship – once you have your Google+ set up this is easy to complete
  • YouTube –  since Google owns youTube you can set up a business page via your Google+ account, we recommend doing this to secure your channel name on youTube
  • Facebook – a personal account is required to add your business to Facebook but they do a very good job of keeping them separate
  • Twitter – a different approach than Facebook, each twitter account is separate so you don’t need a personal account to set up your business. We recommend doing this to secure your “Twitter Handle”
  • LinkedIn – you will need a LinkedIn account to add your business but again the more quickly you can lock down the handle for you r business page the better
  • Yelp – Yelp keeps their business and user accounts separate, this one is important not only to secure the business but to make sure you have control over the business listing before someone else adds you and then you have to attempt and “claim” the business from Yelp. That can be a hassle sometimes, especially if the info added is not correct to begin with.

If you are running a restaurant, hotel or attraction there are a few more accounts you should consider setting up:

  • Tripadvisor – very easy to set up, all you need is the basic information for your business. Once you submit the listing it does up to five days to get a response.
  • urbanspoon – same easy set up as above

This list is by no means complete but should be a great start to setting up your business for online success. If there is something you think we should add here please let us know! Each industry has it’s own niche sites which can be invaluable to it’s businesses.

Are you just too busy?

Need some help getting your business ready for online success give us a call at 250-744-4131 or contact us here and we would love to help!

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