What We Do
We are what is know in the industry as a L.A.M.P. shop, which means we specialize in Linux, Apache, MySQL and PHP– but what does that mean?
To be highly ranked and stay there takes an ongoing commitment, not only to the “rules” but to your customers. Today’s search engines are very complex and are based on ever changing algorithms that help keep their results relevant and beneficial to its users.
We are one of the handful of companies in Victoria that have been custom coding in PHP for over a decade. Our code is reliable, efficient and expertly written. We specialize in taking offline paper based systems and making them into custom online applications.
Small Basic Easy to Maintain Web Sites
This type of web site provides basic information about a business and its products and services, detailed information can be found on our brochure-style page. Learn more about the web design process here.
Custom Dynamic Web Sites
Dynamic web sites provide information as well as something more interactive such as the TC10k web site which includes a content management system, registration forms and social media integration or a site like Freedom Kilts which includes a shopping cart.
To learn more about the different elements we can include in a dynamic web site visit our custom web applications page.
Domain Name Registration and Renewals
What is a domain name and do you need one?
A domain name is what you type into your web browser to visit a web site. For example our domain name is seriouslycreative.ca.
Each web site on the internet is located on a computer (called a server) somewhere in the world and it has a unique ip address associated with it. Trying to remember ip addresses would be too difficult so the idea of domain names was created. You type in the name and your web browser (Internet Explorer, Fire Fox, Safari etc.) automatically takes you to that ip address.
We can help you choose the right domain name, register it and maintain it. Domain names require ongoing renewal and can be renewed for a minimum of 1 year. All domain names are managed by a group named “Internet Corporation for Assigned Names and Numbers” (ICANN), you can find out more about how domain names work by visiting their web site at icann.org
Visit our Domain Name Registration page.
Exactly what is hosting? Do you need it? Why do the prices vary so much?
Web site hosting is a very misunderstood but absolutely essential service for each web site. When you visit a web site you are actually connecting with another computer, called a server, which is providing you access to the files that make up the website you are viewing. Without hosting your website on a web server, no one will be able to visit.
Our web design process has been evolving since we first started the company over 15 years ago.
We work with your businesses existing brand, logo, fonts and colors to make your web site a natural fit with your companies image. For new companies that require complete company branding such as a logo, letter head and business cards we do that too by creating a total identity package.
You can learn more about the process of building your new web site here.
Online Promotion & SEO
This is one of the most important parts of having a web site. Businesses used to rely mostly on the search engines for traffic such as Google, Bing & Yahoo!. Times have changed and the Internet has exploded with content. Do a quick search on Google for “Golf” and you can see there are approximately 414 million results. This is great for the people on the first few pages but what about the rest? Obviously there are more then 20 or 30 great golf web sites but how would the average person find them?
This is where SEO & online promotion come into play. Being able to clearly state who your target customers are is an important part of online promotion. Once you have defined them, we will create a strategy to drive them to your web site. We use the word strategy because online promotion is an ongoing process. There are many different ways to drive traffic to a web site, and we will work with you to determine which avenues are best suited for your specific clients and the main objectives of your web site. For example, a website that sells shoes online will have a much different strategy than a site that sells memberships to a local fitness club.
What are these techniques? They are not secret, everyone can use them, and most are even free. However, sometimes these tools are not taken advantage of in the way they should be. What makes what we do viable is our efficiency and experience in running online promotional campaigns. Some of the services, tools, websites, and promotional systems we utilize are listed below:
- Facebook – Pages and Advertising Campaigns, Custom Applications and Contests
- Linked IN
- Google Business Center
- Creating & Maintaining Blogs
- Creating & Distributing Newsletters
- Content specific Articles for site & business promotion
- Pay Per Click Advertising
- Web site and campaign monitoring tools:
- Google Analytics
- Google Web Master Tools
- We also use a number of custom created tools for site promotion & analysis
Read more about online promotion through Search Engine Optimization.