Social Networking, online community & targeted PPC are all buzz words and phrases that have been bouncing around the business world over the last year or two but why? What is so exciting and fundamentally different about using Social Networking sites for promoting your products or service?
The most revolutionary feature of advertising on social networking sites is how targeted you can make your ads. For instance, when you advertise on Google Adwords you can pick specific keywords but you can’t limit the potential viewing audience by sex, age or specific interests. Let’s pretend you have a Ski Shop that caters to a client base of people aged 25 and younger. Advertising with Google Adwords you can target the snow board based keyword searches but you could end up paying for clicks of people out side your targeted age who come to your site but do not by because what you offer is not their style or taste. Advertising on Facebook allows you to target an audience that is within your age group, is actively interested in snow boarding and therefore is a more qualified potential buyer.
The icing on the cake is that you can advertise through Facebook usually at a much more economical level when compared to traditional Pay Per Click advertising campaigns.
For information on Facebook advertising you can visit there web site at Facebook Advertising or contact us at 250-744-4131 and we can help\manage your Facebook advertising campaigns for as little as $100 per month.
Tags: Generating Web Traffic, Social Networking, Writing Web Site Content
