What is in a domain name? Whenever you are writing or providing something for your web site, always ask yourself, “Does this match my products or services?”.
When we go to the trouble of writing keyword specific content that is geared both for web visitors and search engines, build links that share the same common subject matter as your website, and post related articles, tips and editorials on your website – Shouldn’t you be just as careful with your domain name? The answer is a resounding Yes!
Consider the following, if you are looking for discount shoes and you are presented with the following two domains:
- www.Carls-Boutique.com
- www.Carls-Discount-Shoes.com
Which one would you check first? Seems simple but people rarely consider this when selecting a domain name. Take our domain name for instance RiverEndConsulting.com our services or products could be anything. This is why we have a few other domains that are more specific to the services we offer. The important part is how you set these ‘other’ sites up. Do it correctly and you can increase your website traffic and get more targeted visitors, do it incorrectly and you can lose all your rankings in the search engines and find yourself in the sandbox. This goes for having the same top level extensions in your domain name. Top level extensions are the .ca .com .org .net if these are set up incorrectly search engines will punish your website for having multiple sites with the exact same content.
Most businesses today have multiple domains even if it is just .com and .ca, the question is are they set up correctly? Contact us and we can tell you
Tags: Generating Web Traffic, How to optimize your website, Search Engine Optimization
